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Inbound Agency Journey Podcast

Inbound Agency Journey

Podcast hosted by Andrew Dymski & Gray MacKenzie

Creating Software and Culture at Your Agency with Zack Spear from ICS Creative Agency

In this episode of Agency Journey, Andrew interviews Zack Spear from ICS Creative Agency in New Brunswick, Canada about building his team and creating software. 

Zack founded the company with his friend, Mike Capson, and it quickly became one of the fastest growing agencies in their area.

Here are the main takeaways from the interview:

Foster and Build Your Agency Culture

Zack talks about the importance of hiring and creating a fun culture at your agency. One thing that ICS Creative Agency does that isn't usually discussed is hiring a team of individuals who are good at multiple things rather than just finding an individual who is focused on only one thing. He says this gives them the flexibility to hire and scale the team as needed.

They are also slow to hire. ICS Creative Agency takes the time to sift out individuals applying who want to work there because they love the work and have fun marketing and working with clients. They don't want to hire individuals who are just there to collect a paycheck and have the skill. This also means that they take a long time to hire. Rather than jumping at the first fancy resume only to see the individual isn't a good fit or isn't who they said they were and then six months dealing with the issue and hiring a new person all over again. To do this, they do test projects to gauge the fit and get a feel for the job applicant.

So much for ICS Creative Agency is about hiring a team that has fun and matches the culture that they want to foster and create. Or someone that will just leave and is only there for the paycheck until a better opportunity comes along.

This approach has helped Zack and Mike build an agency he enjoys working at and spending time with people he likes.

Creating Software and Scratching Your Own Itch

With such a strong focus on culture, Zack and Mike started finding that at their size, despite doing well but not big enough for an HR department they were finding that they wanted an easy way to track employees time off.

An affordable solution for employees to also see their pay stubs, days off remaining, etc. However, to make it more than just tracking employees, Zack wants to make it focused too on rewarding team members for jobs well-done. He wants to reward outstanding work, celebrating employee birthdays and more.

It is about building a relationship between owners and their teams.

Making the connection human and fostering a culture that individuals don't want to leave. Having the ability to show appreciation for employees even in the hustle of day to day agency life.

Zack brings a lot of insights about building a culture what to pay attention to foster a community that individuals don't want to leave. ICS Creative Agency's focus on culture has helped grown them into a successful agency.

 

Resources:

Tristan Ruml

Tristan Ruml

I focus on DoInbound’s growth and marketing. I've worked with a variety of start-ups and businesses to achieve fast growth, increase their revenue, and become more profitable. When I'm not working on DoInbound, I'm outside, traveling or reading.