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Inbound Agency Journey Podcast

Inbound Agency Journey

Podcast hosted by Andrew Dymski & Gray MacKenzie

Establishing a Profitable Agency Niche with Inbound Fit

Anthony Guerra is the co-founder of Inbound Fit, an inbound agency serving the health club industry. Three years ago, Anthony teamed up with his son, Andre, to focus of bringing the power of inbound to the health club space. With a background in web design and health club management, Andre saw the opportunity.


After convincing the owner of the club he managed to give them a try, they got to work applying the principles of inbound to the health club model. The results blew the club owner away! In just six months, Anthony and Andre were able to deliver 900% growth over the best month using traditional tactics. And an agency was born! 


In this episode, Anthony and I discuss:

  • How to select a niche to serve as an agency. 
  • The pros and cons of selecting a narrow niche. 
  • The process of implementing a point-based pricing model.
  • How focusing on a niche makes you more profitable as an agency. 
  • The connection between client education and reducing churn. 

Anthony is a wealth of experience and knowledge! If you're interested in connecting, you can find him on the following channels.

If you enjoyed this episode, be sure to say thank you to Anthony and give the show a review on iTunes! 


Andrew Dymski

Andrew Dymski

I'm a Co-Founder of DoInbound, a platform to help manage, track, and scale your inbound marketing agency and GuavaBox, an inbound marketing agency. I'm a lacrosse coach on the side and love doing almost anything outside. I'd love to connect on LinkedIn, , and Twitter.