In this episode of Agency Journey, Gray and Andrew discuss an area that them and agency owners can focus on in 2018.
Where Agencies Need Help
Serving the agency community and working with their operations, we’ve had a behind the scenes look at dozens of agencies. One thing that we’ve seen in particular this year is the concept of communication.
Active communication between client and agency is obvious but also making sure there is clear communication within the company as well. You want not just to set expectations with clients but also within your team as well otherwise you’ll find points of friction.
In fact, this is something we’re planning on improving here in DoInbound in 2018 as well. It’s not just an agency issue but an issue that affects any business.
How to Improve Our Internal Communication
We want to continue improving and standardizing feedback and opening channels of communication within the team. This means having agendas that are explicitly set each meeting to ensure progress is communicate, and everyone stays aligned on goals they’re pursuing and working towards.
Too often we may want to say we’re a laid-back and open business, but that can actually cause issues with internal communication because there isn’t a clear understanding of what expectations are for team members and what you expect.
Without some structure, it can be hard for team members to speak up or get a clear grasp on what you’re looking for from them.
How to Improve Client Communication
One other piece is improving how you communicate with your clients. There can be that temptation that once an agreement is agreed infer what the work will be or what will be delivered; communication may take a backdoor. This can damage the long-term health of the client and business relationship.
By building out a strong system of communication and set expectations between client and business, both parties benefit far more from the relationship.
Have any questions about your agency or have an idea for a podcast interview? Feel free to reach out to us at any time!