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How Digital Calculators Help You Connect With Prospects

Gray MacKenzie
Gray MacKenzie is a true operations nerd who has spent the past decade helping hundreds of agencies build more productive, profitable, and healthy teams by solving the core issues plaguing their project management.

To chat with Gray and have ZenPilot lead your team through the last project management implementation you'll ever need, schedule a quick call here.

Digital calculators have been popping up like crazy over the past few years.

Not just in the inbound space either, tons of industries have seen the value in using calculators to convey quick and clear value to customers.

A couple of years ago when we were working on growing GuavaBox we ran into a problem. Customers who did not understand what inbound marketing is and why it is valuable couldn’t wrap their minds around inbound’s true impact.

Our solution was to develop the Inbound Revenue Calculator.

Numbers Don’t Lie

Prospects want to know return. It always comes down to the numbers. If the value isn’t there, you are never going to close a deal.

The quicker and clearer you can show clear value, the shorter your sales process becomes.

A digital calculator helps take theoretical conversation and spells it out for the customer. If you are going through numbers over the phone with no visual it is less powerful than putting numbers in front of the prospect. 

Prospects are naturally skeptical of sales people. Even if you are awesome at building relationships skepticism still creeps in.

Using a tool like the Inbound Revenue Calculator allows the prospects to put in numbers for themselves.

How much easier are those numbers to trust than talking about numbers over the phone with a sales person?

For that matter, how much easier is it to put in real numbers?

We use the Inbound Revenue Calculator every time we talk to a prospect. Every time.

It is the single greatest tool we have ever used for showing value and identifying pain points. 

Using the Inbound Revenue Calculator

Want to start using the IRC today for your agency? We've actually published a free version you are welcome to use with your prospects here: Inbound Revenue Calculator.

Want a custom-branded version for your agency?

We have two options available – a self-hosted version (runs on any server that executes PHP) and a HubSpot CMS-ready version.

How to Connect with Ryan and Gray

Twitter:

@ryanrherman

@sgraymackenzie

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